Lamisil® encourages young filmmaker’s creative talent

Lamisil® encourages young filmmaker’s creative talent

Novartis is excited to showcase the best Lamisil® video’s featured at the Mofilm Tribeca awards this year. These videos are especially remarkable in their ability to make feet top-of-mind in a fun and engaging way.

This year Lamisil for Athlete’s Foot was one of seven global brands that worked with Mofilms to support aspiring filmmakers showcase their creative talent. The top five Lamisil entries were entered into the New York, Tribeca Film Festival where Llyod Choi and Simon Yang’s ‘Be proud of your Feet’ went on to win the Grand Prize! An amazing feat.

“Be Proud of Your Feet,” features a young man showing how many things you can actually use your feet for. He seems to get his feet out whenever he can with hilarious consequences. It was the overall winner from seven winning videos of a number of different international brands.
Lloyd Choi, said, “The Lamisil brief really struck me as something that represented a challenge. You don’t normally see such an interesting mix of briefs in film making competitions and Lamisil sparked our imagination.”
Young filmmakers have big ideas and the top four winning videos look at Lamisil curing Athlete’s Feet in a number of humorous and insightful ways. The Mofilm competition was an experiment for Lamisil, and we are delighted with the quality of content we received.

Competitors from all over the globe were given just six week to complete a video for leading international brands. Hundreds of people chose to answer Lamisil’s challenge to build awareness of Athlete’s foot and convince sufferers that it’s worth treating, with some very surprising and engaging results.